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Retail 3PLs: The Complete Guide to Efficient Supply Chains

Steve Schlecht
Written by
Steve Schlecht
Published on
June 19, 2024
Retail 3PL shopping cart

Getting your retail logistics right can be a real headache, but that's where 3PL for retail comes in. This guide includes everything you need to know about third-party logistics providers and how they keep retail operations running smoothly. From managing inventory to smart distribution, we'll show how 3PLs make a big difference in retail.

What is Third Party Logistics (3PL) for Retail?

3PL for retail operations is the outsourcing of logistics and supply chain management functions to an external provider. 

Per the industry, the needs of 3PL services may vary. In the case of retail logistics, these services encompass a wide range of activities, including warehousing, transportation, inventory management, and order fulfillment. 

By partnering with an experienced 3PL provider like Buske Logistics, retail businesses can leverage specialized expertise and robust infrastructure. This partnership allows them to concentrate on core competencies such as product development and marketing while ensuring smooth logistics operations.

Some of the 3PL solutions in retail include:

  • Receiving and storing inventory: Having third-party logistics warehouses can be beneficial in storage management. These service providers ensure that your inventory is organized and easily accessible. Typically, retail 3PLs will have long histories of delivery to the big box stores.
  • EDI with retailers: Retailers can be tricky to work with in regards to how they like to send purchase order information. Each one has different standards. Thus, there’s a sub-industry with retail logistics that is just dedicated to setting up EDI.
  • Picking and packing: When an order is placed, the logistics provider picks the items from the warehouse shelves and packs them securely for shipment. Usually, there’s an extra step to make sure they are retail-compliant for their eventual delivery.
  • Shipping: Depending on the relationship with the retailers, the 3PL provider arranges for the transportation of the orders to the customers or the retailer does. The retailer has economies of scale in most cases; thus, a bigger incentive to use their own carriers.
  • Retail compliance: Many retailers have programs like OTIF where the retailers will require specific stickering and compliance to delivery standards. If these requirements are not met, chargebacks can be issued to the logistics provider or brand. This can be from a late order or a discrepancy on the manifest. One of the services of retail 3PLs is managing retail compliance.
  • Returns management: 3PL providers also handle the return process, making it easy for customers to send back products and for businesses to manage returned inventory. This is a unique service because of the nuances involved in identifying what’s acceptable inventory to be returned.

The Types of 3PLs

3PLs for the retail supply chain offer a wide range of functions. Various types focus on different needs in the supply chain. Here are some types of 3PLs that you may encounter.

Warehouse and Distribution

Some providers specialize in offering 3PL retail warehousing and distribution services, including us at Buske Logistics. We provide retail logistics solutions for efficiently managing your inventory and distributing products. 

Warehouse and distribution-based 3PLs usually offer the following services:

  • Inventory Management
  • Cross-Docking
  • Fulfillment of Orders
  • Packaging
  • Specialized solutions (such as Kitting)

Freight Audit and Pay

Some third-party logistics services specialize in managing financing, which are called Freight Audit and Pay (FAP) providers. Freight Audit and Pay usually handles a business’s audits, payments, financial management, and other accounting services.

Forwarding Services

Forwarding 3PLs offer specialized services and solutions in forwarding stock. These companies direct items from your warehouse to a courier handling delivery. 

Information Services

Third-party Information services providers are usually based online. These 3PLs specialize in business-to-business (B2B) operations and handling IT matters on the back end.

Transportation Services

Transportation 3PL services specializes in transporting stock. They handle the transfer of goods from suppliers, factories, and warehouses to customers.

Advantages of Third-Party Logistics

Utilizing a 3PL for retail operations provides numerous advantages. Here are some benefits of 3PLs for retail order fulfillment:

Cost Saving

By outsourcing logistics, retailers can avoid the significant capital investment required for warehousing, transportation, and technology. 3PL providers achieve economies of scale, reducing overall costs.

Experts have touted that using 3PL services may reduce a company’s logistics costs by an estimated 11.8%. Meanwhile, businesses may also experience a 24.6% reduction in logistics assets when working with 3PLs.

At Buske Logistics, we can help your retail business achieve 21% savings through our retail consolidation solutions.

Scalability

3PL services are highly scalable, allowing retailers to adjust their logistics operations based on seasonal demand or business growth. This flexibility is crucial for handling peak periods without overcommitting resources during slower times.

Expertise and Technology

In 2022, a study focusing on businesses and 3PLs was conducted. It found that 73% of businesses that use such services have said that 3PL providers helped provide innovative solutions to make their logistics systems more effective.

3PL providers bring specialized knowledge and advanced technology to the table, ensuring efficient and accurate order fulfillment. This includes sophisticated warehouse management systems (WMS) and transportation management systems (TMS).

Improved Customer Experience

Faster and more dependable order fulfillment leads to increased customer satisfaction. 3PL providers can offer multiple shipping options and handle returns efficiently.

Based on surveys, using 3PL services may shorten the average order cycle (from warehouse to customer) from 10.4 to only 8.7 days. With faster delivery, as per a study, this could influence customer behavior and even result in higher profits.

Choosing the Right 3PL Partner

Third-party logistics providers can be a dime a dozen. However, not all of them are equal. Some may work well with your businesses, while others may not. 

If you’re looking for the right 3PL partner, here are some factors you should consider:

  1. Services: Does the 3PL company you want to work with offer tailor-fit solutions for your business?
  2. Security: Your 3PL provider should have the essential knowledge and safety training. They must ensure that your data and resources are protected. To ensure security, find 3PL partners with certifications from institutions like the FDA, DEA, and PCI.
  3. Customization: You should find a logistics provider that can customize solutions that fit your needs. For instance, Buske offers value-added services that are nimble, flexible, and unique to your requirements.
  4. Scalability: Along with customization, a good 3PL partner must also know how to account for future growth. They need to have the right scalability for a good long-term partnership.
  5. Reputation: Find a logistics provider that has a positive reputation. These companies are usually trusted by many in your industry, and with good reason. 

Why Choose Buske Logistics as your Retail Logistics Provider?

At Buske Logistics, we take pride in finding the best solutions for our clients’ needs. As a retail logistics provider with experience working with small businesses and Fortune 100 companies, we can provide businesses with tailor-fit solutions to ensure optimal workflow. 

Challenges and Solutions

Like many other industries, third-party logistics has its fair share of challenges. Some of them include:

Inventory Management

Inventory management poses a significant challenge for 3PLs. Handling diverse product ranges and fluctuating demand can be complex. As such, it’s possible to easily mismanage stock, resulting in more costs and potential downtime.

For this, 3PLs may work to implement robust inventory tracking systems. Buske uses predictive analytics from NetSuite for accurate demand forecasting. By implementing optimal warehouse layouts we can further minimize the risk of mismanagement. 

Communication and Collaboration

Since the retail supply chain involves multiple stakeholders, communications can be challenging. With more people involved, there’s a higher risk of miscommunication.

Clear and accurate communications and transparent reporting help solve challenges in working with stakeholders. 

3PLs may use systems like cloud-based data-sharing platforms to maintain transparency. Conversely, to avoid misunderstandings, logistics companies may set rules and protocols right at the beginning of their collaboration with other players in the supply chain. 

New Innovations

Yes, the fast-paced development of new logistics technology can provide challenges for many. Since the logistics landscape is ever-changing technology-wise, many 3PLs may struggle to keep up.

For this, outsourced logistics providers need to learn how to keep up with the pace of technology. They must learn to adapt and embrace automated solutions like RFID, artificial intelligence, and IoT devices to ensure efficient and accurate operations.

Frequently Asked Questions

Are retail logistics and e-commerce logistics the same?

Retail logistics focuses on the supply chain management for physical stores and online channels. E-commerce logistics deals with shipping directly to the customer but can be more expensive to the end customer. Omni-channel logistics is the strategy of managing both at the same time.

What’s the difference between 3PL and 4PL?

3PLs focus on specific logistics functions such as warehousing, transportation, and order fulfillment. Meanwhile, 4PLs involve managing the entire supply chain, including coordination with multiple 3PLs, strategic planning, and continuous improvement. Think of 4PLs as a broker.

What are the differences between contract logistics and 3PLs?

Contract logistics involves long-term partnerships between businesses and logistics providers for comprehensive supply chain management, including warehousing, distribution, and transportation. 

On the other hand, 3PLs refer to outsourcing specific logistics functions to a third-party provider, which may offer a range of services on a shorter-term or as-needed basis.

Retailers and Outsourced Logistics

Outsourcing services to logistics providers has many benefits for retail companies. From better inventory management to lower costs, using 3PLs gives businesses the leverage to work efficiently and optimally. 

Buske Logistics provides the most efficient and advanced tools, systems, and facilities for top-notch warehousing and retail order fulfillment services. To learn more about our services and how we can help you, call us at +1 (618) 931-6091.