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SFP (Seller Fulfilled Prime) is a program by Amazon that allows third-party sellers to offer Prime shipping benefits without using Amazon's fulfillment centers, as long as the seller meets Amazon's shipping and customer service standards.
SFP enables sellers to deliver their products directly to customers while still offering the perks of Amazon Prime, such as fast, free shipping. To participate, sellers must manage their own storage, packaging, and shipping while meeting the stringent Prime standards for delivery speed and customer service. This provides sellers with more control over their inventory and shipping processes.
SFP works by allowing sellers to fulfill their own orders while meeting the delivery standards set by Amazon Prime. This can benefit your business by helping you expand your reach to millions of Prime members, boost your sales, and retain full control over your inventory and shipping processes.
Participating in SFP can increase customer satisfaction and loyalty by ensuring fast and reliable shipping, which is critical for maintaining high seller ratings.
Buske Logistics is a Top 40 3PL with over 35 warehouses across North America, specializing in warehousing, transportation, and value-added services. We provide tailored logistics solutions serving major Fortune 500 companies.
SFP is important because it allows sellers to reach Prime members, increasing their visibility and sales potential without giving up control over their logistics. By offering Prime shipping, sellers can attract a larger customer base while maintaining flexibility in how their products are handled.
For businesses in 3PL logistics and warehousing, SFP can be an essential tool for improving efficiency while offering faster shipping options. For example, a warehouse utilizing SFP could help streamline shipping operations by directly managing stock and offering Prime benefits without relying on Amazon’s warehouses.
