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On-shelf availability refers to the percentage of time a product is physically available for customers to purchase in a retail store, ensuring it is on the shelf and ready for sale when a customer wants it.
On-shelf availability refers to how well retailers and suppliers keep products in stock and available to customers when needed. It involves monitoring inventory levels, managing restocking processes, and ensuring products are easily accessible to consumers. High on-shelf availability ensures customers don’t face stockouts, increasing the chances of making a sale and improving overall customer satisfaction.
On-shelf availability works by managing inventory efficiently, aligning supply chain logistics with store needs, and using data to forecast demand. By maintaining stock levels and ensuring products are available when customers come to purchase, businesses can enhance customer loyalty, reduce stockouts, and improve sales performance. By optimizing on-shelf availability, you improve your chances of meeting customer demand and driving repeat business.
Buske Logistics is a Top 40 3PL with over 35 warehouses across North America, specializing in warehousing, transportation, and value-added services. We provide tailored logistics solutions serving major Fortune 500 companies.
Maintaining high on-shelf availability is critical for maximizing sales and customer satisfaction. When products are consistently available on the shelf, retailers can capitalize on customer demand, avoid lost sales, and improve brand reputation. It also minimizes the likelihood of customer frustration and abandonment due to unavailable items.
For instance, a grocery store that ensures popular products like milk, bread, or eggs are always in stock creates a seamless shopping experience for customers. This not only boosts customer loyalty but also ensures that the store does not miss out on everyday sales opportunities, even during peak shopping times.
